Discover the history of the A-11 wristwatch, a pivotal timepiece that helped Allied forces win World War II.

Holiday Gift Guide: Perfect Watch Straps from NATO G10

What Is an Open Ended Watch Strap? When it comes to watches, the strap is more than just a functional piece—it's a reflection of style,...

How to Install a NATO G10® Strap in Less than 30 seconds.

Watches are not just timekeeping devices; they are expressions of personal style and taste. One of the most significant aspects of a...

Dear NATO-G10 Community, We're pleased to announce that we're expanding. We've been hard at work behind the scenes and implemented a new...

BUILT With COMFORT In Mind Introducing one of our softest nylon watchbands, the all New NATO-G10® Hemp Nylon. Not only are these straps...

Security on your wrist The NATO® Xtreme Watchband is built strong. The 316L Stainless steel Buckles and Keepers are made from high...

This Isn't Your Normal Watch Roll This bad boy is sleek with a slim design to make traveling with watches less bulky. Less than an inch...

Why Single Pass Straps Work? Single Pass Straps are very accommodating to most watches. It not only adds some security against the spring...